Blogging has quickly become one of the most popular ways of communicating and spreading information and news. There are literally millions of blogs online .It’s a great way to express yourself and also a fantastic way to share information with others.You become a better person and a better writer.The best reason? You can make money doing it! Here we will help you to make your own blogs and tips to create.The simplicity of Blogger doesn't limit what more experienced users can accomplish with it, however. Delving deeper into the customization possibilities allows you to create a completely unique blog design while maintaining the ease of use that the Blogger backend provides.
1. Create blog posts that serve your larger company goals.
Mistake: You think of ideas that only interest you.
As much as you might read and re-read your blog posts after you publish them, you're not the only reader, or the intended reader.
When you start blogging, ideas will come to you at random times -- in the shower, on a run, while on the phone with your mom. While the ideas may come at random moments, the ideas themselves should never be random. Just because it's a good idea in general -- or something that interests you personally -- doesn't mean it's a good idea for your company.
Solution: Align your blog posts with company growth goals.
The reason you're blogging is to solve problems for your audience and, ultimately, to grow your business. So, all of your blog post ideas should help serve those growth goals. They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have.
Need help figuring out what those goals are and how to address them? Chat with your manager about the larger company goals, and then schedule a meeting with someone on the sales team to hear what questions they get asked most often. After both meetings, you should know which goals you need to achieve and have some ideas on how to achieve them.
2. Write like you talk.
Mistake: Your writing is too stiff.
Writing a blog post is much different than writing a term paper. But when bloggers first start out, they usually only have experience with the latter. The problem? The style of writing from a term paper is not the style of writing people enjoy reading.
Let's be honest: Most of the people who see your post aren't going to read the whole thing. If you want to keep them interested, you have to compel them to keep reading by writing in a style that's effortless to read.
Solution: Try to write blogs that feel personable.
It's okay to be more conversational in your writing -- in fact, we encourage it. The more approachable your writing is, the more people will enjoy reading it. People want to feel like they're doing business with real people, not robots.
So loosen up your writing. Throw in contractions. Get rid of the jargon. Make a pun or two. That's how real people talk -- and that's what real people like to read.
3. Show your personality; don't tell it.
Mistake: You think people care about you as a writer.
It sounds harsh, but it's the truth: When people first start out blogging, they think that their audience will be inherently interested in their stories and their interests ... but that's not the case. It's no knock against them as a person -- it's just that when you're new, no one is interested in you and your experiences. People care way more about what you can teach them.
Solution: Infuse your personality without eclipsing the topic.
Even though people don't really care that it's you that's writing the post, you can infuse parts of your personality in your writing to make them feel more comfortable with you. How you do that is entirely up to you. Some people like to crack jokes, some like to make pop culture references, and others have a way with vivid descriptions.
4. Make your point again and again.
Mistake: You digress.
Although you are encouraged to let your own personality shine through in your writing, don't abuse the privilege. It's one thing to be yourself in the topic you're covering, but it's another thing to bring up too many personal experiences that bury the point you're trying to make.
Don't digress into these personal anecdotes and analogies too much -- your readers aren't sitting in front of you, which means you can't guarantee that you have their undivided attention. They can (and will) bounce from your article if they lose patience.
Solution: Repeatedly assert your argument.
To prevent your writing from losing its audience, restate your point in every section of the article. The best blog posts commit to an overarching message and then deliver it gradually, expressing it multiple times in small ways from beginning to end.
If you're writing about how much water a potted plant needs, for example, don't spend three paragraphs telling a story of how you came home to a dead fern after returning from a two-week vacation. This story offers real evidence of your point, but what is your point? Certain plants can't go without water for more than 14 days. That's one possible point, and it should be stated upfront.
5. Start with a very specific working title.
Mistake: Your topics are too broad.
When people start blogging, they generally want to write on really big topics like:
"How to Do Social Media Marketing"
"Business Best Practices"
"How to Make Money on the Internet"
Topics like these are far too broad. Because there are so many details and nuances in these topics, it's really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers.
So, to get the most short-term and long-term benefits of blogging, you'll need to get way more specific.
Solution: Begin with a clear, concise idea.
Nailing really specific blog topics is crucial to knocking your first few posts out of the park. Let us help you brainstorm with our Blog Ideas Generator. This tool allows you to enter basic terms you know you want to cover, and then produces five sample blog titles that work for business blogs.
Keep in mind that a working title isn't final -- it's just a concrete angle you can use to keep your writing on track. Once you nail this stage of the ideation process, it's much easier to write your blog posts.
6. Use a specific post type, create an outline, and use headers.
Mistake: Your writing is a brain dump.
Sometimes when I get a great idea I'm excited about, it's really tempting to just sit down and let it flow out of me. But what I get is usually a sub-par blog post.
Why? The stream-of-consciousness style of writing isn't really a good style for blog posts. Most people are going to scan your blog posts, not read them, so it needs to be organized really well for that to happen.
Solution: Structure your blog with a template, outline, and section headers.
The first thing you should do is choose what type of blog post you're going to write. Is it a how-to post? A list-based post? A curated collection post? A SlideShare presentation? For help on this, download our free templates for creating five different types of blog posts. Once you have a template down, it'll be easier to write your outline.
Writing an outline makes a big difference. If you put in the time up front to organize your thoughts and create a logical flow in your post, the rest becomes easy -- you're basically just filling in the blanks.
7. Use data and research to back up the claims you make in your posts.
Mistake: You don't use data as evidence.
Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing. When I'm making that argument, which is more convincing?
"It seems like more people are using Instagram nowadays."
"Instagram’s user base is growing far faster than social network usage in general in the U.S. Instagram will grow 15.1% this year, compared to just 3.1% growth for the social network sector as a whole."
The second, of course. Arguments and claims are much more compelling when rooted in data and research. As marketers, we don’t just have to convince people to be on our side about an issue -- we need to convince them to take action. Data-driven content catches people's attention in a way that fluffy arguments do not.
Solution: Use data to support your arguments.
In any good story, you’ll offer a main argument, establish proof, and then end with a takeaway for the audience. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post.
Some great places to find compelling data include:
Pew Research Center
HubSpot's State of Inbound report
8. When drawing from others' ideas, cite them.
Mistake: Your content borders on plagiarism.
Plagiarism didn't work in school, and it certainly doesn't work on your company's blog. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique.
You can't. Editors and readers can usually tell when something's been copied from somewhere else. Your voice suddenly doesn't sound like you, or maybe there are a few words in there that are incorrectly used. It just sounds ... off.
Plus, if you get caught stealing other people's content, you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth.
Solution: Give credit where credit is due.
Instead, take a few minutes to understand how to cite other people's content in your blog posts. It's not super complicated, but it's an essential thing to learn when you're first starting out.
9. Take 30 minutes to edit your post.
Mistake: You think you're done once the writing's done.
Most people make the mistake of not editing their writing. It sounded so fluid in their head when they were writing that it must be great to read ... right?
Nope -- it still needs editing. And maybe a lot of it.
Solution: You'll never regret time spent proofreading.
Everyone needs to edit their writing -- even the most experienced writers. Most times, our first drafts aren't all that great. So take the time you need to shape up your post. Fix typos, run-on sentences, and accidental its/it's mistakes. Make sure your story flows just as well as it did in your outline.
To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post.
10. At a certain point, just publish it.
Mistake: You try to make every post perfect.
I hate to break it to you, but your blog post is never going to be perfect. Ever.
There will always be more things you can do to make your posts better. More images. Better phrasing. Wittier jokes. The best writers I know, know when to stop obsessing and just hit "publish."
Solution: Better to publish and update than postpone for perfection.
There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. So while you don't want to publish a post filled with factual inaccuracies and grammatical errors, it's not the end of the world if a typo slips through. It most likely won't affect how many views and leads it brings in.
Plus, if you (or your readers) find the mistake, all of you have to do is update the post. No biggie. So give yourself a break once and a while -- perfect is the enemy of done.
11. Blog consistently with the help of an editorial calendar.
Mistake: You don't blog consistently.
By now, you've probably heard that the more often you blog, the more traffic you'll get to your website -- and the more subscribers and leads you'll generate from your posts. But as important as volume is, it's actually more important that you're blogging consistently when you're just getting started. If you publish five posts in one week and then only one or two in the next few weeks, it'll be hard to form a consistent habit. And inconsistency could really confuse your subscribers.
Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time.
To help establish consistency, you'll need a more concrete planning strategy.
Solution: Schedule and publish blogs consistently.
Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week.
Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up.
12. Focus on the long-term benefits of organic traffic.
Mistake: You concentrate your analytics on immediate traffic.
Both beginner bloggers and advanced bloggers are guilty of this blogging mistake. If you concentrate your analysis on immediate traffic (traffic from email subscribers, RSS feeds, and social shares), then it's going to be hard to prove the enduring value of your blog. After all, the half-life for those sources is very brief -- usually a day or two.
When marketers who are just starting their business blogs see that their blog posts aren't generating any new traffic after a few days, many of them get frustrated. They think their blog is failing, and they end up abandoning it prematurely.
Solution: The ROI of your blog is the aggregation of organic traffic over time.
Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search. You just have to give it a while.
To help drive this long-term traffic, make sure you're writing blog posts that have durable relevance on a consistent basis. These posts are called "evergreen" blog posts: They're relevant year after year with little or no upkeep, valuable, and high quality.
Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic. It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely.
13. Add a subscription CTA to your blog and set up an email newsletter.
Mistake: You aren't growing subscribers.
Once you start blogging, it's easy to forget that blogging isn't just about getting new visitors to your blog. One of the biggest benefits of blogging is that it helps you steadily grow an email list of subscribers you can share your new content with. Each time you publish a new blog post, your subscribers will give you that initial surge of traffic -- which, in turn, will propel those posts' long-term success.
The key to getting significant business results (traffic, leads, and eventually customers) all starts with growing subscribers.
Solution: How to set up a subscription CTA and email newsletter:
First, use your email marketing tool to set up a welcome email for new subscribers, as well as a regular email that pulls in your most recent blog posts. (HubSpot customers: You can use HubSpot's email tool to easily set up these regular email sends, as well as set up a welcome email for new subscribers.)
Next, add subscription CTAs to your blog (and elsewhere, like the footer of your website) to make it easy for people to opt in. These CTAs should be simple, one-field email opt-in forms near the top of your blog, above the fold. As for where to put these CTAs, we typically place our blog CTAs at the bottom of our blog posts or add a slide-in, which you can learn how to do using a free tool called Leadin here.
You can also create a dedicated landing page for subscribers that you can direct people to via other channels such as social media, other pages on your website, PPC, or email. (For a list of more simple ways to attract subscribers, read this blog post; for more advanced ideas, read this one.)
Don't worry if you read through this list and are now thinking to yourself, Well this is awkward ... I've made literally every single one of these mistakes. Remember: I used the word "common" to describe these mistakes for a reason. The more you blog, the better you'll get at it -- and you'll reap the benefits in terms of traffic and leads in the process.
Step 1 – Choose your preferred blogging platform
Choosing where you want to build blog is pretty much the first thing you have to do. I’m going to take a leap and assume you’ve heard of WordPress, and this is the platform I advocate. It’s massive.
It’s by far one of the biggest blogging platforms in the world, with countless plugins and add-ons and almost infinite ways to design and layout your blog.
Even though WordPress is bigger (and probably better) than those two, here are my reasons why you should still go with WordPress:
Super easy set-up and is free to use
Tons of free themes and layouts (I’m not kidding, there are gazillions).
There’s a massive support forum in case you get stuck (you won’t, but it’s nice to have it there if you need it).
Your blog will be insanely fast and it’ll also look Functionality and form – perfect!
People can interact with you easily. Your content can be shared, commented on, and so on.
2) Limits and more limits
There are some limits to free blogs. You can’t fully monetize it, and you don’t have the possibility to upload all those videos and images you want to show everyone – it’s all limited. Worse still, you won’t even have access to the free themes offered by WordPress.
3) You DON’T OWN your blog
It might sound silly at first, but you don’t actually own your blog. It’s hosted on someone else’s web property and they can delete it if they want to. They have done so in the past, and keep doing it in the future. Which means all your hard work on your blog, all those countless hours of writing blog posts might have vanished within seconds. Sad…
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example, “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images, and content plus the free themes and you have a winning combo.
So how much is hosting and a domain name? Not as much as you’re thinking, fortunately. It usually works out to about $5 to $10 per month, depending on your hosting provider which is less than a couple of coffees.
Step 3 – Start a blog on your own domain (if you chose self-hosting and a custom domain)
wordpress blogging platform
I’m going to push ahead based on the premise you’ve chosen WordPress, and if you haven’t, you should. Seriously, it’s the best.
If you’re still a little confused by what a self-hosted blog is, allow me to explain and how you can go about setting one up for yourself.
You’ll need to come up with a domain name you like and also choose a hosting company that can host your blog.
Domain: The domain is basically the URL of your website. Examples: google.com (Google.com is the domain), Facebook.com (Facebook.com is the domain). See? Simple!
Hosting: Hosting is basically the company that puts your website up on the internet so everyone else can see it. Everything will be saved on there. Think of it as a computer hard-drive on the internet where your blog will be saved.
Personally, I use Hostgator (for my blog domain and hosting), and I’ve got nothing but good things to say about it.
It’s probably one of the cheapest (less than $3 per month) hosting providers out there. A domain name will cost around $10-15 a year, but with Hostgator, you can get that for FREE first year.
If you do sign up with Hostgator be sure to use the coupon code BB101 as this will unlock the maximum discount they offer on all their hosting packages.
Step 4 – Designing your WordPress blog
Now, the fun bit.
Let’s make your blog look exactly how you want it to. To choose a new theme, you can either head to Appearance > Themes and install a free WordPress theme or you can head to a premium theme website like ThemeForest.net and buy a theme for around $40.
I usually choose something that looks professional and pretty easy to customize. WordPress also has this awesome feature that allows you to change themes with just a few clicks. So if you start getting tired of your current blog template, you can just switch to another one without losing any precious content or images.
Remember, your blog’s design should reflect both you and your personality, but also what the blog is about. There’s no point having a football-orientated theme if your blog is about tennis, understand?
On top of that, it should be easy to navigate if you want people to stick around. If it’s tricky and difficult to move around it, people won’t stay. After all design is a subjective art; meaning everyone likes different things.
But no one likes ugly websites, and they especially hate websites that need a university degree to navigate. Make it easy for them.
Step 5 – Useful Resources For Beginner Bloggers
Bloggers come to blogging arena with varying degrees of online and social media experience, but we’ve all made more than a few newbie mistakes – there’s always room for more learning and improvement, whether you’re a beginner or you’ve been blogging for years.
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